Helvetica: 10th Anniversary Screening

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Gary Hustwit

Credits

Director:

Gary Hustwit

Cinematographer:

Luke Geissbühler

Editor:

Shelby Siegel

Music:

El Ten Eleven, Sam Prekop, Kim Hiorthoy

Principal Cast:

Massimo Vignelli, Erik Spiekermann, Stefan Sagmeister, Paula Scher, Michael Bierut, Matthew Carter, Wim Crouwel, Hermann Zapf, Neville Brody, David Carson

Contact

Distributor:

Film First

Publicity Contact:

Gary Hustwit
g@hustwit.com
718-643-7300

Primary Access
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Secondary Access
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About
Year:
2017
Genre:
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Runtime:
80 mins