Helvetica: 10th Anniversary Screening

Helvetica: 10th Anniversary Screening

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.


Gary Hustwit



Director: Gary Hustwit
Cinematographer: Luke Geissbühler
Editor: Shelby Siegel
Music: El Ten Eleven, Sam Prekop, Kim Hiorthoy
Principal Cast: Massimo Vignelli, Erik Spiekermann, Stefan Sagmeister, Paula Scher, Michael Bierut, Matthew Carter, Wim Crouwel, Hermann Zapf, Neville Brody, David Carson


Film First
Publicity Contact
Gary Hustwit
Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge, Film Festival Wristband

Year: 2017
Genre: Documentary
Screening Section: Special Events
Screening Category: Documentary Feature
Country: United States
Runtime: 80 mins