Throughout the process, we had one basic rule: animate everything in 3D, but render it out with flat colors. In order to do this, we pushed the software in new and unusual ways. This included a unique combination of particle simulations, procedural shaders, and orthographic cameras. We then took this 3D animation and paired it with grid-based typography and a limited color palette. The resulting effect is something that is playful and straightforward, yet simultaneously too complex for the human mind to create without the help of powerful 3D software.”