Beyoncé - 'Formation'

For her first new single since 2014, superstar Beyoncé spearheaded her return to music with the Melina Matsoukas-directed “Formation,” which dropped one day before her much-anticipated Super Bowl 50 Halftime show. The music video’s black power message and Katrina-inspired visuals reach above and beyond mainstream culture, focusing on a more active message surrounding race and identity. It dives deep into important issues that the black community currently faces, from police brutality, to unrealistic standards of beauty, to political and societal unbalance.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Director
photo of Melina Matsoukas

Credits

Director:

Melina Matsoukas

Executive Producer:

Candice Dragonas, Nathan Scherrer, Inga Veronique, Juliette Larthe

Producer:

Nathan Scherrer

Cinematographer:

Malik Sayeed

Editor:

Jeff Selis

Production Designer:

Ethan Tobman

Additional Credits:

Co-Founder/Executive Producer: Kerstin Emhoff, 2nd Unit Director: Lily Keber, Abteen Bagheri

Contact

Public Film Contact:

Cheyenne Miller
PRETTYBIRD
cd.assistant@prettybird.co
3103158700

Publicity Contact:

Sam Ridout
pr@prettybird.co
(310) 315-8700

Primary Access
Platinum Badge
Film Badge
Secondary Access
Music Badge
Interactive Badge
Film Festival Wristband
About
Year:
2016
Genre:
Screening Section:
Screening Category:
Language:
Runtime:
4 mins