Beyoncé - 'Formation'
For her first new single since 2014, superstar Beyoncé spearheaded her return to music with the Melina Matsoukas-directed “Formation,” which dropped one day before her much-anticipated Super Bowl 50 Halftime show. The music video’s black power message and Katrina-inspired visuals reach above and beyond mainstream culture, focusing on a more active message surrounding race and identity. It dives deep into important issues that the black community currently faces, from police brutality, to unrealistic standards of beauty, to political and societal unbalance.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Director
Credits
Director: |
Melina Matsoukas |
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Executive Producer: |
Candice Dragonas, Nathan Scherrer, Inga Veronique, Juliette Larthe |
Producer: |
Nathan Scherrer |
Cinematographer: |
Malik Sayeed |
Editor: |
Jeff Selis |
Production Designer: |
Ethan Tobman |
Additional Credits: |
Co-Founder/Executive Producer: Kerstin Emhoff, 2nd Unit Director: Lily Keber, Abteen Bagheri |
Contact
Public Film Contact: |
Cheyenne Miller
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Publicity Contact: |
Sam Ridout
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