The Fool’s Guide to Starting a Computer Company

Mar 11, 2017 | 3:30pm – 4:30pm CT
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A $9 computer that does computer things turned out to be a pretty big deal. Next Thing Co.’s C.H.I.P. crowdfunded over $2 million from nearly 40,000 backers in over 100 countries and continues to reach more and more people around the world. Why on earth would someone to start their own computer company? What does it have to do with animated GIFs? What does it mean for the future of consumer electronics?

Join Dave Rauchwerk, CEO of Next Thing Co., as he goes step by step from art installation to GIF camera to $9 computers and beyond.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Level: Beginner