Big Data is a buzzword and industry trend that has spread like wildfire over the last few years. To most people this is as far as their understanding goes. In reality, Big Data is far more than a buzzword, and is effecting everyone's lives quite intimately.
The explosion of mobile technology and wearables has turned the most archaic industries into data driven trend setters. By leveraging this data, companies are able to increase sales, enhance efficiency, and ultimately deliver a better end product to their customers and consumers.
Construction companies are now using data analytics to increase safety on the jobsite. Hospitals are using it understand why sick babies are crying. Retail companies are using it to target buyers and increase sales. Non profits are using it to predict and prevent veteran suicide.
Something this powerful does not come without risk and dangers. Join us for a conversation on the positive and negative effects of Big Data and the new world that we live in.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.