We talk about change, but what are the mechanics behind it, the dynamics of change? How fast is it? What it means to be an innovator and designer is transforming faster than before, from classic product definition and styling of the superficial to system design of everything, including social and political systems, deeply rooted in a space of challenges and promises between cutting edge tech and humanism. In an increasingly exponential and converging digital-fueled change, we design a relationship, a behavior, that the product will follow. This exponential change is our most important innovation brief and the stakes are high, It is just too important to be left only to designers, or any single team. Technology is the human evolution this gives a new playground for “Human centered “, I call it the Humachine, a symbiosis between human creativity and empathy and machine intelligence, this opens new worlds for creatives in any occupation. I believe that everything can and should be given a purpose through innovation and design, including the innovation systems themselves. Let’s open our minds with some examples of change and a couple of visons that might just become true, if we want to.