Miso Soup & Prototyping: The Future of Advertising

Mar 10, 2017 | 12:30pm – 1:30pm CT
Miso Soup & Prototyping: The Future of Advertising

As a digital production company within a Tokyo-based ad agency group, we’ve cultivated our unique style to ‘ferment’ new digital technologies that can be utilized for marketers to deliver the true value of their products or services, and enhance consumers’ everyday lives.

In this session, we’ll introduce up to some unique cases to demonstrate our original concept ‘Prototype to Business’ to change people’s mindset and sentiment, by exerting our digital technology expertise.

We have come to believe that, with our specialty on digital technology, along with the ability to extract marketing and social issues, we can open up new possibilities of brands and marketing, and people’s lifestyles.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session