Engaging Millennials in New Media Through the Lens of Food

Mar 11, 2017 | 2:00pm – 3:00pm CT
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Engaging Millennials in New Media Through the Lense of Food

Millennials are no longer happy to just consume content, they want to create it. That's exactly what startup founders, Mackenzie Barth and Sarah Adler are capitalizing on with the creation of their digital media company, Spoon University. Join Mackenzie in conversation with millennial expert, Eve Turow Paul, as they discuss how brands can better connect with the millennial generation and engage them around food.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Dual
Event Type: Session
Track: Food
Level: Beginner