Hidden Marketing: Utilizing Gaming’s Influence Meet Up


Sara Lieser

DreamHack Inc

Jared Steffes


What comes after commercials? With millennials tossing traditional marketing off the rails, how do brands react to this new change in media consumption? In 2016 more than half of male millennials watched streamers on Twitch for at least 20 hours a week. This demographic also has a significant lack of loyalty to brands. The term ‘ad-blindness’ is quickly becoming a roadblock that brands are finding difficult to circumnavigate.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Meet Up
Event Type: Session
Level: Intermediate