The Attack: Community is King

Date TBA
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Meet Attack Media, a subscription based content and community brand, generating daily live programming on Twitch. The Attack operates in a similar fashion to its "Attack of the Show" predecessor, with dedicated creative and technical staff. Attack caters to an engaged community that crowd-funds the channel and receives exclusive access to additional content and benefits. This gamified distribution model has been the core of Attack's business and a unique value add to brand partners in the space. Microsoft, Nintendo, EA, Oculus VR and more have played with Attack, while Attack has developed integrated ads with comedy for brands like Origin, Razer, and Loot Crate. The Attack has been driving change in new media, focusing on community. It's not just dick jokes and funny videos. It's interactive.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Panel
Event Type: Session
Level: Beginner