Why Immersive Technologies Are the Future of Music
Thanks to AR, VR, and now MR the way we experience and access to the music will change for ever.
As a music fans, we went from being just passive viewers/listeners (content on a screen/device: TV, phones, audio consoles) to now being active part of the content and immersing ourselves into a fully and new audio-visual experiences.
This is the moment in which we need to re-define the concept of a music video clip, the way we access to a live concert and how we’ll set up our audio preferences in these new platforms.
After 3 years working with the main music labels and many of the best known music artists developing hundreds of audio-visual music experiences in all the immersive technologies, the CEO of VRTIFY will share they take a ways and present the challenges but also the amazing opportunities these immersive technologies are bringing to us.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.