The Chinese market has always been the proverbial carrot, dangerously dangling at the end of the bamboo stalk. While the challenges may seem insurmountable, the perceived opportunity is plain as day. A basic understanding of the landscape can prove invaluable in attempting to enter this market that's not only large but also so different from most of the world.
For most companies, the daunting task of opening the door to the Chinese market is relegated to next year's task. This procrastination is brought about by the cost of entry and uncertainty. So when companies subsequently do decide to “test” the territory, they are, unfortunately, sometimes met with failure. Are these companies wrong in their approach? Is China a waste of money? Do the cons outweigh the pros? In short, NO.
In our Meet Up, we will explore the nuances in the way the Chinese do business and delve deep into the psyche of the Chinese as a client, a consumer and a supplier. We will explore successes and failures through the lens of our combined ten years of experience in both entertainment and advertising industries.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.