Design+Science: Discovering Better Medicines, Faster

Mar 10, 2017 | 12:30pm – 1:30pm CT
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Design+Science: Discovering Better Medicines, Faster


Understanding how genes influence disease is becoming a core focus for scientists designing new medicines to treat grievous illnesses. Analyzing the mountains of molecular data required to find the optimal therapy to positively impact patient’s lives is an ineffective and laborious process. To overcome these challenges scientists collaborated with a design firm to create Insight, a groundbreaking technology platform that helps scientists visualize massive sets of molecular data to more quickly find the “magic bullet molecule”. Join us to learn from their collaboration and the process of designing Insight via a human-centered design process, including a live demonstration of the tool.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Health