How Filter Bubbles Affect Media and Elections
The result of the US Presidential election should never have been a shock. Facebook data clearly showed the popularity of Trump and the rise of a plethora of news sources outside of the mainstream – if you knew where to look. People have heard the term “filter bubble,” but what are its effects on a macro level?
Step behind the curtain of the Facebook newsfeed algorithm and see how it has changed the entire media landscape of the US and beyond. Using billions of rows of data, media data analyst Steve El-Sharawy will reveal the pattern of polarisation across US media both before and after the 2016 Presidential election.
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