On Thanksgiving Eve, the Minnesota Wild became the first pro sports team to incorporate Snapchat Spectacles into their social engagement strategy, ushering in a new era of tech-fueled fan engagement worldwide. But we’ve seen POV video experimentation in social and wearable media before (Google Glass, GoPro), and it can be difficult for marketing leads to weigh the next big thing with approved content strategies and strict league policies. What is a game changer and what’s just a fad? Join digital leads from the Wild, SportTechie and space150 for a conversation about what’s next in sports tech media, stadium experiences, and fan engagement.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.