Presented by Capital One

Conducting Good Design Research: Why’s It So Hard?

Mar 12, 2017

2:00pm – 3:00pm CT

Rigorous qualitative research is key to the pursuit of innovation, but how do you know if your research is “good,” or “good enough?” Let's get nerdy and talk about the science-y reasons behind why conducting good research is so hard; flag some sure-fire signs that a team’s research is rigorous enough to inspire pivotal product strategy (or, not); and outline tactics a team can use to be confident in moving from research to action.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Allison Abbott
Allison Abbott

Capital One

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