presented by Capital One

Conducting Good Design Research: Why’s It So Hard?


Rigorous qualitative research is key to the pursuit of innovation, but how do you know if your research is “good,” or “good enough?” Let's get nerdy and talk about the science-y reasons behind why conducting good research is so hard; flag some sure-fire signs that a team’s research is rigorous enough to inspire pivotal product strategy (or, not); and outline tactics a team can use to be confident in moving from research to action.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Track: Design
Level: Intermediate