Building Brands in Film & Television is The New Normal

Mar 16, 2017

3:30pm – 4:30pm CT

For years, the concept of “branded entertainment” or having a “brand” that could be commercially exploited to generate profits was confined to major corporate entertainment companies like studios and networks. Today, content creators and businesses with the next hot new project are defining and leveraging brands to maximize profits. This presentation will address deal-making with businesses and multi-hyphenate celebrities who are co-branding products and services, leveraging their brands, and getting ownership, not just profits, in business ventures.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jody Simon

Fox Rothschild

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Format:

Solo

Type:

Session

Track:

CLE

Level:

Advanced