Building Brands in Film & Television is The New Normal


Jody Simon

Fox Rothschild

For years, the concept of “branded entertainment” or having a “brand” that could be commercially exploited to generate profits was confined to major corporate entertainment companies like studios and networks. Today, content creators and businesses with the next hot new project are defining and leveraging brands to maximize profits. This presentation will address deal-making with businesses and multi-hyphenate celebrities who are co-branding products and services, leveraging their brands, and getting ownership, not just profits, in business ventures.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Track: CLE
Level: Advanced