The world runs on ideas. Whether it’s a new app or a lifesaving medication, new ideas can drive our collective progress. But which ideas are worthy and what are the best ways to advance them?

Scott Cook came up with the idea for Quicken while watching his wife struggle to balance the checkbook at their kitchen table. Mike Maples has been an early investor in some of the biggest ideas of our time – including Twitter, Twitch.tv and Chegg. Join a conversation with these experts to learn new methods to drive ideation, how to test ideas in more measurable ways and advice to effectively communicate your ideas to decision-makers.