Social Shopping: the Influencer Tech Driving Billions
Content is increasingly being created and consumed inside of mobile, closed social platforms, which, along with the fragmentation of influence, is challenging marketers to execute and measure the success of content marketing at scale. With just five years on the books, rewardStyle has quickly and quietly built a global technology company that has harnessed the fragmentation of influence cross-channel and around the world to generate nearly $1 billion in retail sales in the last 12 months. In an interview, rewardStyle and LIKEtoKNOW.it President and Co-Founder, Amber Venz Box will discuss the innovations that marketers are relying on to reach today's consumer.
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