presented by MediaPost

IoT & the Shoppertainment Era

After a decade of being beaten down by online alternatives, brick and mortar retail is poised to bring the Internet into stores to serve and even entertain customers in new ways. Shelves will know who is perusing them. Signage will update in real time and tag could sport personalized pricing. Carts will read your shopping lists to optimize your aisle crawl. Smart mirrors will let shoppers virtually try on clothing. Sensors everywhere and machine learning will keep your local stores stocked with just what you now. Can the Internet of Things save retail…and even make shopping more fun?

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced