Presented by MediaPost

IoT & the Shoppertainment Era

Mar 11, 2017

2:00pm – 3:00pm CT

After a decade of being beaten down by online alternatives, brick and mortar retail is poised to bring the Internet into stores to serve and even entertain customers in new ways. Shelves will know who is perusing them. Signage will update in real time and tag could sport personalized pricing. Carts will read your shopping lists to optimize your aisle crawl. Smart mirrors will let shoppers virtually try on clothing. Sensors everywhere and machine learning will keep your local stores stocked with just what you now. Can the Internet of Things save retail…and even make shopping more fun?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Thomas Fanger

MGM Resorts International

Jan Swartz

Princess Cruise Line

Nathan Tuggle

The Coca Cola Company

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced