Presented by Decoded Fashion

Community Comes First: The New Retail Norm

Mar 12, 2017

9:30am – 10:30am CT

Put it down to whatever generational developments you like: community experiences are the new product that brands and retailers need to sell. Whilst fashion still matters, the millennial value is positioned on this kind of emotional empowerment – and nothing forms a stronger bond than the sharing of an experience through community. Today’s retail environment is changing what happens instore, and through collected, integrated fashion happenings, brands are building a future retail experience to satisfy the inspired (yet distracted) minds of their key audiences. Effective approaches to this require innovation and insight, and in this session, we’ll consider community from a fashion tech perspe

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Shannon Davenport

Stylus Media Group

Sid Jatia

Under Armour

Andres Sosa

Primary Entry
Music Badge
Platinum Badge
Film Badge
Interactive Badge