Presented by Decoded Fashion
Community Comes First: The New Retail Norm
Put it down to whatever generational developments you like: community experiences are the new product that brands and retailers need to sell. Whilst fashion still matters, the millennial value is positioned on this kind of emotional empowerment – and nothing forms a stronger bond than the sharing of an experience through community. Today’s retail environment is changing what happens instore, and through collected, integrated fashion happenings, brands are building a future retail experience to satisfy the inspired (yet distracted) minds of their key audiences. Effective approaches to this require innovation and insight, and in this session, we’ll consider community from a fashion tech perspe
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
![photo of Alastair Cotterill](/vite/assets/person-placeholder-edu-fS1N5G6a.png)
Alastair Cotterill
![photo of Shannon Davenport](https://img.sxsw.com/2017/presenters/88532.jpg)
Shannon Davenport
Stylus Media Group
Sid Jatia
Under Armour
![photo of Andres Sosa](https://img.sxsw.com/2017/presenters/307463.jpg)
Andres Sosa
TheOutnet.com