presented by Decoded Fashion

Community Comes First: The New Retail Norm

Mar 12, 2017 | 9:30am – 10:30am CT
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Speakers

Put it down to whatever generational developments you like: community experiences are the new product that brands and retailers need to sell. Whilst fashion still matters, the millennial value is positioned on this kind of emotional empowerment – and nothing forms a stronger bond than the sharing of an experience through community. Today’s retail environment is changing what happens instore, and through collected, integrated fashion happenings, brands are building a future retail experience to satisfy the inspired (yet distracted) minds of their key audiences. Effective approaches to this require innovation and insight, and in this session, we’ll consider community from a fashion tech perspe

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Style
Level: Advanced