presented by: Bazaarvoice

Contemporary Curation: How Imagery Shapes a Brand


Art Markman

The University of Texas at Austin

Carol Milliron

SheSpeaks Inc

David Moon


Your brand’s story should not be fiction and fairy tale. It should be genuine, human, and ultimately based in the truth. A compelling brand story appeals to your customers’ emotions and fosters a personal relationship with your business. Part of that story is told through imagery. How does a brand’s visual identity strengthen (or confuse) a brand story? Why does certain imagery — whether in store or online — resonate more than others? Join the speakers as they uncover why certain images outperform other seemingly great content and how image curation can be used as a vehicle to build a brand story.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner