Presented by Bazaarvoice

Contemporary Curation: How Imagery Shapes a Brand

Your brand’s story should not be fiction and fairy tale. It should be genuine, human, and ultimately based in the truth. A compelling brand story appeals to your customers’ emotions and fosters a personal relationship with your business. Part of that story is told through imagery. How does a brand’s visual identity strengthen (or confuse) a brand story? Why does certain imagery — whether in store or online — resonate more than others? Join the speakers as they uncover why certain images outperform other seemingly great content and how image curation can be used as a vehicle to build a brand story.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Art Markman

IC2 Institute, University of Texas

Carol Milliron

SheSpeaks Inc

David Moon


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