Presented by Bazaarvoice
Contemporary Curation: How Imagery Shapes a Brand
Your brand’s story should not be fiction and fairy tale. It should be genuine, human, and ultimately based in the truth. A compelling brand story appeals to your customers’ emotions and fosters a personal relationship with your business. Part of that story is told through imagery. How does a brand’s visual identity strengthen (or confuse) a brand story? Why does certain imagery — whether in store or online — resonate more than others? Join the speakers as they uncover why certain images outperform other seemingly great content and how image curation can be used as a vehicle to build a brand story.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
![photo of Oen Michael Hammonds](https://img.sxsw.com/2017/presenters/258152.jpg)
Oen Michael Hammonds
IBM Design
Art Markman
IC2 Institute, University of Texas
![photo of Carol Milliron](https://img.sxsw.com/2017/presenters/288691.jpg)
Carol Milliron
SheSpeaks Inc
![photo of David Moon](/vite/assets/person-placeholder-edu-fS1N5G6a.png)
David Moon
Bazaarvoice