#BVatSXSW

Presented by Bazaarvoice

Contemporary Curation: How Imagery Shapes a Brand

Mar 11, 2017

12:30pm – 1:30pm CT

Your brand’s story should not be fiction and fairy tale. It should be genuine, human, and ultimately based in the truth. A compelling brand story appeals to your customers’ emotions and fosters a personal relationship with your business. Part of that story is told through imagery. How does a brand’s visual identity strengthen (or confuse) a brand story? Why does certain imagery — whether in store or online — resonate more than others? Join the speakers as they uncover why certain images outperform other seemingly great content and how image curation can be used as a vehicle to build a brand story.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Art Markman

IC2 Institute, University of Texas

Carol Milliron

SheSpeaks Inc

David Moon

Bazaarvoice

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Beginner