Today, the digitization of everything has shifted power from companies to consumers. Personalized, consumer-driven experiences are the key to success: 65% of consumers are more likely to buy if they are recognized, remembered, and receive relevant recommendations. To deliver on the personalization promise, brands must design continuous experiences that reflect an intimate understanding of customers’ living profiles, comprised of their preferences, passions and needs.
In this session, speakers will discuss market forces driving this new era, show a living profile in action (leveraging data from our partner RichRelevance), and reveal new insights from living profile data using A.I. discovery techniques.