Presented by Accenture

Play Forward: Why, What & How of Brands & Start-Ups

Brands must get beyond the hype of working with new agencies, technologies and start-ups, and focus on building meaningful, harmonious relationships that will be better for them, their customers and even society.

This session will draw upon our panel’s experiences creating scaled relationships between smaller agencies and existing brands - such as Unilever Foundry - from an agency and corporate perspective. The audience will take away real solutions for structuring their own relationships with start-ups, real reasons for doing so, and advice on how -- and how not -- to kick things off.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Barry Calpino

Mondelez International

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