presented by: Accenture

Play Forward: Why, What & How of Brands & Start-Ups

Speakers

Barry Calpino

Mondelez International

Brands must get beyond the hype of working with new agencies, technologies and start-ups, and focus on building meaningful, harmonious relationships that will be better for them, their customers and even society.

This session will draw upon our panel’s experiences creating scaled relationships between smaller agencies and existing brands - such as Unilever Foundry - from an agency and corporate perspective. The audience will take away real solutions for structuring their own relationships with start-ups, real reasons for doing so, and advice on how -- and how not -- to kick things off.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate