Cause We Care: Creating Authentic Partnerships

Mar 14, 2017

3:30pm – 4:30pm CT

This session will be a conversation between G.Marq Roswell, renowned music supervisor, and Founder/CEO of TunesMap and Jan D'Alessandro about the elements that make successful brand/celeb and cause/celeb relationships. Fans and consumers all have high bs meters- an ability to tell when something is authentic and when it is not. True partnerships between an artist, celebrity or public figure who really cares about a cause or really uses a product can indeed move the needle, whereas contrived pay to play product placements rarely do. On the same token, cause related marketing campaigns where the brand and the cause are aligned can make a significantly bigger impact than simple check writing.

It's all about authenticity.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jan DAlessandro
Jan DAlessandro

Blue J Strategies

photo of Gilly Marq Roswell
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Artist Wristband
Film Badge