presented by Aon Consumer Experience

What's Brand Got To Do With It?

Mar 10, 2017 | 11:00am – 12:00pm CT
See more events tagged:
What's Brand Got To Do With It?


You work for the company that produces the best running app ever yet, as an employee, you can’t access your benefits unless you’re at work computer. The world’s changed and we expect it to interact with us as freely as we do it – so why do we, as employees, get stiffed on the regular?

Your employees aren’t second-class citizens, they’re your consumers too. So it’s time to put consumer experience at the forefront of your employee interactions. To be considered an innovative company today, you have to look and act the part – and a true consumer-first approach is essential in attracting and retaining top talent. Because experience shouldn’t be spelled WTF.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Workplace