Headed by the creator of City of God, Fernando Meirelles, O2 Films is the biggest production company in Brazil. In constant search for innovation, they've decided to focus in VR content, even though there were no tools or proper equipment available in Brazil. They had to count on their creativity to build their own VR cameras and softwares in order to produce ads and immersive films. The 360 videos produced by O2 sums more than 50 million views in 2016. One of them figures on the list of the ten most watched 360 videos of Facebook (Ivete Sangalo's, O Farol) and another project showed the world how's it to live in a favela at Rio de Janeiro (Google's Beyond the Map).