As digital publishers work harder to grow their audience in an increasingly noisy space, the most successful content creators are creating innovative ways to drive traffic. While big brands "pay to play" on social platforms, media outlets are operating on smaller budgets and, in lieu of high dollar marketing spend, they’re setting up traffic swapping programs with like-minded publishers. This panel will explore the technology that’s being leveraged, as well as the creative partnerships happening behind the scenes (ie. Facebook swaps, shared Pinterest boards, collaborative sweepstakes.) Members will discuss the future of traffic-building and new strategies they’re experimenting with in 2017.