Brands are Leading the Way in the Evolution of VR

Mar 16, 2017

3:30pm – 4:30pm CT

"Your Peanut Butter got into My Chocolate! Or How Brands are Leading the way in the evolution of Virtual Reality."

This panel will dissect the ecosystem behind brands and VR. We will look into the relationship between Creators and Brands and discuss why some of the most innovative VR content created today is being financed by Brands. Native Advertising has been growing as it's own industry for the past several years, now advertisers are seeing that their stories can be told in VR in more immersive and integrated ways then ever before.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kevin Cornish
Kevin Cornish

Moth + Flame

photo of Chet Fenster
Chet Fenster

MEC Entertainment

photo of Marc Gowland
photo of Rebecca Howard
Rebecca Howard

Discovery Communications

Primary Access
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