What do skateboards, mountain bikes, continuous glucose monitors and potato chips have in common? They were all innovations by you - and the rest of us. Customers have become prosumers, creating as much as they consume. The potential for innovation, driven by people like us, is enormous, and as yet largely untapped. And it has implications for everyone involved in people operations and research and development. The technological means of production are going open, so organisations are faced with an imperative: find a way to maximise the innovation of your users, or have them eliminate you.

Crowdsourcing was just for starters……