Make it Pop: Navigating The Modern Film Landscape

Mar 13, 2017

12:30pm – 1:30pm CT

Over the last ten years the unstoppable forces of digital filmmaking, have driven down the cost of producing. Movies have become more affordable to make, which has allowed directors more creative freedom, but has caused the sheer number of films produced to sky rocketed. However, the ultimate goal of successfully placing a product on the shelves of Walmart or Netflix remains a long-term goal for any filmmaker. These elements combined prompt the question: how can an independent filmmaker successfully market his film in such an overcrowded environment? Claiming to have a secret formula is absurd, but following a few rules can maximize your chances to get your film seen by an audience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Hugues Barbier
Hugues Barbier

CatbirdLake LLC

photo of Mickey Keating
Mickey Keating

Mickey Keating

photo of Annick Mahnert
Annick Mahnert

Screen Division

photo of Michael Moran
Primary Access
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