The way people are consuming video is changing. Consumers want full access to the latest in video, and they want it all on one platform. Shifting consumer needs are impacting the holistic video market, giving rise to over the top (OTT) services, skinny bundles, and cable and streaming partnerships. Today, household names like Showtime and Starz are working alongside cutting-edge brands like Amazon to give entertainment fans more accessible options at the click of a button, and showing that there is room for everyone in the sandbox. In this heavily competitive space, it’s adapt or die, and as we move into the next generation of video – the face of TV will forever change. So, who will win?