The Future of Luxury

Date TBA


Morgan Spurlock

Warrior Poets

Fiona Pargeter

Jaguar | Land Rover

Luxury is changing. Brands and organizations are evolving rapidly to stay relevant.

Thought leaders from Diageo, Jaguar Land Rover, PSFK and Warrior Poets will meet to debate the meaning of luxury in a rapidly changing marketplace and how brands can keep pace.

In a world in which buyers prize experience over ownership, technology services outpace almost any premium brand offering, and ostentatious consumption is largely frowned upon, how do we define luxury to remain relevant? What are the most valuable currencies of luxury and how are they changing the role of brands in society? How is the luxury consumer changing, and how must we adapt to better meet their wants and needs?

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced