The Future of Luxury

Mar 12, 2017

11:00am – 12:00pm CT

Luxury is changing. Brands and organizations are evolving rapidly to stay relevant.

Thought leaders from Diageo, Jaguar Land Rover, PSFK and Warrior Poets will meet to debate the meaning of luxury in a rapidly changing marketplace and how brands can keep pace.

In a world in which buyers prize experience over ownership, technology services outpace almost any premium brand offering, and ostentatious consumption is largely frowned upon, how do we define luxury to remain relevant? What are the most valuable currencies of luxury and how are they changing the role of brands in society? How is the luxury consumer changing, and how must we adapt to better meet their wants and needs?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Fiona Pargeter

Jaguar | Land Rover

Morgan Spurlock

Warrior Poets

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