Opening a Film in a Mobile World

Join SONY PICTURES and Facebook for a discussion on marketing on small screens. With consumer attention and film discovery shifting increasingly to mobile, driving box office is changing dramatically. People discover films, watch trailers, make movie decisions, make their plans and buy their tickets on mobile. The moments that matter are all happening in the palm of people’s hands. How are studio marketers thinking about media mix and creative development as mobile continues to accelerate? And how do you measure the impact of mobile on box office?

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Artist Wristband, Interactive Badge
Format: Dual
Event Type: Session
Level: Intermediate