AI Replaces Search: Future of Customer Acquisition


Charles Jolley


Rangan Majumder


Brian Witlin


There will be an encore presentation taking place Sunday, March 12 at 2:00pm. JW Marriott: Salon 8.

Search is ripe for reinvention - consumers find it inefficient on their small screens and publishers and service providers are seeing conversion rates steadily decline. Currently, AI-powered assistants are the leading candidate to replace search -- for both consumers and the businesses who seek to acquire them. This panel will explore how AI technologies, and the category creation we’re in the early phases of, can become a viable user acquisition channel for publishers, content providers and others who have traditionally looked to SEO and SEM for customer acquisition.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate