Communicating in an Era of Self-Validating Facts

Mar 14, 2017 | 5:30pm – 6:30pm

Speakers

Margot Bloomstein

Appropriate Inc

The 2016 US presidential election revealed a post-fact culture. Previously, catching someone in a lie could sully their name, derail a campaign, or decimate a brand—ask Gary Hart, Richard Nixon, and former governor and Appalachian Trail enthusiast Mark Sanford. Today, lies matter less… not to brands, but to their audiences. Emotion replaces logic. So how do you develop rapport when your audience tests proof points against their own convictions? Can mass media validate fact if “truthiness” trumps truth? Can you harness opposing perspectives without ceding to false equivalency? Most importantly, we’ll discuss how to empower audiences to embrace the courage of their convictions on your behalf.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Artist Wristband, Film Badge
Format: Solo
Event Type: Session
Level: Intermediate