Making Music Physical Again

At SXSW 2015 we described our vision to make music physical again, the fusion of physical and digital. Since then we have done this in many forms, physical print with a musical digital soul, we want to share stories of these achievements and put forward a vision for the future of interactive experiences with everyday things. Charlotte turned an ordinary cardboard box into a boombox as an invite to her single launch, McDonalds turned their placemats into music production tools, Bootsy Collins played bass on a paper note book and Budlight turned a wall in Brazos street into a 50 ft long musical experience at SXSW 2016 all using our inventions.