For growth stage entrepreneurs seeking to be the global leader of tomorrow, tackling expansion into Asia is crucial. However, Silicon Valley companies have not fared well in the past due to difficult market entry and lack of on the ground support. While Asia is an essential global market with a growing population of Internet users, there isn't a playbook for tackling cultural differences and business protocols. In this session, Matthew Fuller will discuss the strategic mistakes Silicon Valley companies have made when expanding into Asia and how companies can successfully navigate the business climate overseas.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.