Making Accessibility Part of Your Digital DNA


Sean Murphy


Ryan Strunk


Target has transformed its digital culture in recent years, adopting an agile, product-model approach. As part of this change, Target has embedded accessibility into its new Digital DNA. Target’s accessibility team now works hand-in-hand with digital product teams from the outset – on discovery, design, development and implementation – to build products for a broader, more diverse audience. The results: Target’s website and apps are now leaders in accessibility among other retailers, garnering a 2016 commendation from the National Federation of the Blind. Hear how Target believes making accessibility core to digital DNA can fuel cultural change and innovation.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Artist Wristband, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate