Pitch Right: Get a Tech Journalist to Notice You

Mar 12, 2017 | 11:00am – 12:00pm CT
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Mike Butcher


Anna Rose


Tech journalism covers the technologies that are shaping the world. Along the way, it creates narratives, highlights trends and focuses attention on specific markets and ideas.
Machine Learning, AI and VR have recently been hot, and the companies working in these fields have been heavily covered by the tech press. But what about other high-potential companies, how do they get access to this valuable exposure?
In this talk, Mike Butcher, a journalist, and Anna Rose, a start-up founder, will explore how companies can get the attention of tech journalists and how journalists can avoid getting caught up in the hype.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Dual
Event Type: Session
Track: Journalism