Science and Story - A Tale of Natural Selection

Mar 14, 2017 | 5:00pm – 6:00pm CT
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Science and Story - A Tale of Natural Selection


Rebecca Gill

TYT Network

Jayde Lovell


Today’s scientists face increasing selective pressures, and only those best adapted to the changing 21st century environment will be awarded funding and survive. All the data suggests the most essential adaptive trait is the ability to align science research with the public’s need for compelling stories - but how? This session will show the scientific community and evidence-based organizations how to improve their narrative fitness, using empirically tested storytelling techniques, backed by data. Using high profile case studies, we'll highlight traits of successful organizations – as well as provide practical templates, specifically designed for the sciences.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Artist Wristband, Film Badge
Format: Dual
Event Type: Session
Level: Advanced