It’s about time websites got smart. Today’s web experiences treat customers as if they are all the same. The trouble is - we all want to be treated like the individuals that we are and we want our time on site to be as efficient as possible. As a loyal customer, we want to be recognized; we want our habits to be anticipated; we want to be delighted and we want our experiences to improve with every visit. Moreover, the signal to noise ratio with information is oftentimes overwhelming. This all needs to shift - the websites of the future will thrive by making relevant information find the user, as opposed to the user having to find the information relevant to them. In this talk, WP Engine CEO Heather Brunner divulges how marketers and the tech community can help the web tech get personal.