How do you scale A/B testing? Beyond marketing and aesthetic decisions, A/B testing has the potential to help companies determine successful in-product features, assess algorithms, and ultimately scale artificial intelligence technology.
This megapanel of the Internet leaders in transportation, eCommerce and financial management will cover A/B testing at scale. While technical solutions are a huge part of the big data puzzle, companies must also consider company culture when attempting to evolve toward a data-driven mindset.
The panelists will share how they drive A/B testing to unlock information needed to improve conversion, deepen engagement, and maximize retention of users.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.