#ABTesting

A/B Testing Secrets Revealed: Uber, Etsy & Intuit

Mar 12, 2017

3:30pm – 4:30pm CT

How do you scale A/B testing? Beyond marketing and aesthetic decisions, A/B testing has the potential to help companies determine successful in-product features, assess algorithms, and ultimately scale artificial intelligence technology.
This megapanel of the Internet leaders in transportation, eCommerce and financial management will cover A/B testing at scale. While technical solutions are a huge part of the big data puzzle, companies must also consider company culture when attempting to evolve toward a data-driven mindset.
The panelists will share how they drive A/B testing to unlock information needed to improve conversion, deepen engagement, and maximize retention of users.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Dan Woods

Evolved Media / Forbes Contributor

Details

Primary Entry:
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Format:

Panel

Type:

Session

Track:

Development & Code

Level:

Intermediate

Website:

Website

Presentation