The New Hollywood: Making a Brand Funded Film

Mar 12, 2017

12:30pm – 1:30pm CT

Filmmakers often associate “branded content” with long, boring ads, but the landscape is changing. From Werner Herzog’s “Lo and Behold: Reveries of the Connected World” to Red Bull’s “The Fourth Phase,” brands are partnering with filmmakers to produce exciting content to captivate audiences. The New Hollywood panel will explore how branded entertainment is transforming advertising and film. Learn about the brand-funded model directly from the producers, directors, and marketers bringing these films to the screen. These leading industry pros will also offer advice for filmmakers interested in working with brands and illustrate how “working with brands” doesn’t have to mean “selling out.”

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Martin Campbell
photo of Tom Garzilli
Tom Garzilli

Brand USA

photo of Rupert Maconick
Rupert Maconick

Saville Productions

photo of Jody Raida
Jody Raida


Primary Access
Platinum Badge
Film Badge
Secondary Access
Music Badge
Interactive Badge