Everyone Has a Beacon: Now What?

Date TBA

Speakers

As a proximity-based marketing channel, beacons have cultivated use cases that extend beyond brand messaging. In the event space, these include indoor navigation, streamlined check-in and attendee networking to name a few. Its power, lies in the deep insights marketers can extract from user interactions and the challenge becomes driving participation for a complete view of the attendee journey.

This session explores a new wave in beacon technology that incorporates wearable smart badges on attendees to drive greater opt-in rates and participation. Learn about new capabilities and untapped use cases that are slated to maximize impact - for brands, sponsors and attendees alike.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Artist Wristband, Film Badge
Format: Solo
Event Type: Session
Level: Intermediate