As a proximity-based marketing channel, beacons have cultivated use cases that extend beyond brand messaging. In the event space, these include indoor navigation, streamlined check-in and attendee networking to name a few. Its power, lies in the deep insights marketers can extract from user interactions and the challenge becomes driving participation for a complete view of the attendee journey.
This session explores a new wave in beacon technology that incorporates wearable smart badges on attendees to drive greater opt-in rates and participation. Learn about new capabilities and untapped use cases that are slated to maximize impact - for brands, sponsors and attendees alike.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.