Everyone Has a Beacon: Now What?

Mar 13, 2017 | 3:30pm – 4:30pm CT
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As a proximity-based marketing channel, beacons have cultivated use cases that extend beyond brand messaging. In the event space, these include indoor navigation, streamlined check-in and attendee networking to name a few. Its power, lies in the deep insights marketers can extract from user interactions and the challenge becomes driving participation for a complete view of the attendee journey.

This session explores a new wave in beacon technology that incorporates wearable smart badges on attendees to drive greater opt-in rates and participation. Learn about new capabilities and untapped use cases that are slated to maximize impact - for brands, sponsors and attendees alike.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Artist Wristband, Film Badge
Format: Solo
Event Type: Session