Facebook and Instagram: A Tale of Two Feeds

Mar 13, 2017

3:30pm – 4:30pm CT

Puppies and kittens. The Academy Awards and the Super Bowl. Facebook and Instagram. These are just a few of the options marketers face every day.

Let us help. Facebook IQ will demystify the relationship between Facebook and Instagram by explaining how Millennials, parents and other people use the feeds and the needs each fulfills. What tends to be popular on each platform during big marketing moments? On which platforms should marketers share their specific message and creative?

Come discover how marketers can cater to the culture of each community, and learn cost-efficient strategies for running ads across the Facebook family of apps and services.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jaideep Mukerji

Facebook (Facebook IQ)

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Artist Wristband
Film Badge
Format:

Dual

Type:

Session

Track:

Brands & Marketing

Level:

Beginner