Puppies and kittens. The Academy Awards and the Super Bowl. Facebook and Instagram. These are just a few of the options marketers face every day.

Let us help. Facebook IQ will demystify the relationship between Facebook and Instagram by explaining how Millennials, parents and other people use the feeds and the needs each fulfills. What tends to be popular on each platform during big marketing moments? On which platforms should marketers share their specific message and creative?

Come discover how marketers can cater to the culture of each community, and learn cost-efficient strategies for running ads across the Facebook family of apps and services.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Vicki Molina-Estolano
photo of Jaideep Mukerji

Jaideep Mukerji

Facebook (Facebook IQ)

Primary Access
Platinum Badge
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Secondary Access
Music Badge
Artist Wristband
Film Badge
About
Format: Dual
Type: Session
Level: Beginner