Every second on mobile matters. In fact, it only takes 0.25 seconds to recall content from a mobile feed. From the palm of our hands, people are consuming and recalling more content faster than on any device ever before. This session will explore how people are processing mobile video from a physiological and neurological standpoint, revealing the emotional intensity and engagement found during video consumption on mobile and TV. Learn how “playing more” in the mobile feed can help you transition and transform your advertising to capture attention, form lasting connections with people, and drive meaningful metrics.