How a Whale Brought Fans Closer to Nickelodeon

Mar 15, 2017 | 5:30pm – 6:30pm
How a Whale Brought Fans Closer to Nickelodeon


Brian Chiger


Donny Makower

RED Interactive Agency

In the hit Nickelodeon TV show, Game Shakers, two girls’ 7th grade science project turns into the biggest mobile game of the year, Sky Whale. With the help of their friends they start a gaming company that leads them on outrageous adventures. The wild part is, the games they create are real and audiences can play them.

The games span both mobile and desktop and seamlessly integrate into the show’s plot, extending the fiction and engaging fans across multiple touchpoints. In this session, hear from Nickelodeon, and its partner RED Games, to learn how the brand has deepened fan engagement beyond traditional marketing, used gaming to drive ratings, and examine the future of entertainment IP.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate