How is it that a government Instagram account could be ranked the 4th best account to follow by Rolling Stone? Great content is an obvious answer, but even when you have great content, you have to know how to use it. In 2015, over 700 million travelers were screened at TSA checkpoints. It’s mission critical to be able to keep these travelers informed and educated about TSA policy and procedures before they get to the checkpoint. Learn how TSA blogger and social media specialist, Bob Burns (AKA Blogger Bob), puts TSA’s photographic content to good use and is able to inform and educate TSA’s followers while also entertaining them enough to make them stick around for more.