Bigger, Even in Texas, Isn’t Always Better

Mar 12, 2017 | 11:00am – 12:00pm CT
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Bigger, Even in Texas, Isn’t Always Better


Bracken Darrell


Every startup wants to be big. They want to be the next Google or Facebook. But is big best? Logitech may seem like a big company, with products available in more than 100 countries and 2,000 global retail locations. But, Logitech CEO Bracken Darrell doesn’t want to work for a big company; he hopes you don’t either. Big companies are slow and bureaucratic. Changing your company to act small doesn’t mean losing your drive, leaving a Fortune 500 company, or laying off employees and closing offices. It means staying hungry and nimble, despite how much revenue your company earns; letting speed prevail above scale. Attend this session to learn why acting small can benefit your business.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session